Board of Directors

Colin Porter


Colin joined the Board on 18th March 2019 as an Independent Non-Executive Director. Colin is the CEO of Joules plc, where since 2010, he has led the development of the business through a successful international multichannel strategy, growing both sales and profits. He also oversaw the successful IPO of the business on to AIM in May 2016. Previously Colin was the joint Managing Director at Crombie and also spent over 10 years at House of Fraser, becoming Commercial Director on the main board. Colin has also held a number of senior positions within the retail sector including Etam, Laura Ashley and Arcadia.


Brian Brick


Brian joined the Board as an Independent Non-Executive Director on 1 September 2008 and was appointed Chief Executive on 19 March 2009, having been acting Chief Executive since 19 January 2009.  He is a Director of Ambleside Consulting Limited, Ambleside Estates Limited and Ambleside Investments Limited.  Brian successfully sold Specialty Retail Group Limited in 2005.


Tony Bennett 


Tony joined the Board on 15 August 2016 as Finance Director.  He was previously the Finance Director for Charles Tyrwhitt, which he joined in 2009. Prior to that he was the Head of Commercial Finance at Selfridges Retail Ltd and Chief Financial Officer at Confetti Network Ltd. Tony has a deep commercial background in online, multi-site and international consumer businesses, with highly relevant experience in Menswear. 


Alex Gersh


Alex joined the Board on 1 November 2017 as a Non-Executive Director and was appointed Chairman of the Audit Committee in May 2018 . Alex was previously the CFO of Paddy Power Betfair Group plc. and is now CFO of online used car business Cazoo. As well as his strong listed finance experience, he brings broad strategic, commercial and digital skills, along with international consumer insight.


Maurice Helfgott


Maurice joined the Board on 19 October 2010. He is the Founder Director of Amery Capital, Chairman of Oliver Sweeney, Long Tall Sally, Brightpearl. He is also a Non-Executive Director of END. Maurice was previously a main Board Director of Marks and Spencer plc, with responsibility for Clothing.


Gareth Jones


Gareth joined the Board on 14th January 2019. He was the CEO of Online at Missguided Limited from September 2017 until May 2018, where he played a significant role in developing its online growth. Prior to that he was the Deputy CEO and COO of e-tailer Shop Direct Limited, which he joined in 2009 and where he oversaw the successful transformation of the retail business from a catalogue business to a pure online operation.


Avis Darzins


Avis Darzins joined the Board of Moss Bros. on 1st September 2019 with considerable retail experience and, specifically, a strong background in retail operational transformation. Avis was based for eight years as a Partner at Accenture focusing on the retail and consumer products sector, where she delivered successful engagement with many well-known national and international brands such as Gap Inc. and Sainsbury’s. Avis also founded her own management consulting practice in 2013 following four years as Director of Business Transformation at Sky where she established and led a team of transformation experts. Prior to that Avis held business leadership roles at Arcadia, BHS, Mothercare and Littlewoods. Avis also served as a board member of retailTRUST, a retail-orientated charity, for over a decade and continues her involvement with the charity as co-chair of their Ambassadors Group.