Here at Moss, we’re all about transformation. Our 170+ years in tailoring have taught us how to take time-honoured codes and help you make them your own. That individualistic approach is central to what we do, and we’ve been moving through the decades, always working to inspire the people we dress.
We’ve changed, and we’re capturing that growth with a new name: Moss. Our heritage is and always will be at the heart of everything we do, but we’re ready to reflect how your life and style have changed, too. Our story began 171 years ago, and this latest chapter begins with Moss.
We rebrand to Moss, signalling the changes we’ve made to reflect how our customers’ life and style have changed, too.
We launched our monthly subscription service for renting outfits, called Moss Box. We also began our partnership with maître d’, author and TV personality, Fred Sirieix, who curates edits with us every season.
Moss Bros. became a private company, signalling the start of our journey to modernise the brand with investor support.
We introduced our custom suiting service, Tailor Me, now called Custom Made, a first for the high street. This service replaced our previous Moss Bespoke service..
We introduced our two in-house brands, Moss 1851 and Moss London. Both collections were created for the modern man with style, craftsmanship and heritage at their core.
Moss launched our e-commerce website, bringing us closer to customers around the world. We also opened our first new concept shop in Canary Wharf.
We made new, high-profile partnerships, launching a concession on the Queen Elizabeth II cruise liner and creating an exclusive collection for Royal Ascot.
Moss returned to King Street, Covent Garden, the site of our very first shop 140 years before. The new shop had a traditional Moss Bros. feel, complete with a barber's shop and large Hire department.
This was a period of acquisition and expansion for Moss. We strengthened our position on the high street, making brands like Savoy Tailors Guild an important part of our range.
The swinging ‘60s brought steady growth to Moss as we continued to open stores across the UK, cementing our position as a national retailer and household name. We reach 100 shops in this decade.
The coronation of Queen Elizabeth II brought the highest in the land to Moss, including the Duke of Norfolk, to find the correct dress for the royal event.
Moss extended outside of London, taking our first steps towards becoming a national high street retailer.
King George V's Private Secretary recommended Moss to the first Labour Government for the correct 'levee' dress to wear at court.
From 1914 to 1924, Moss has its first military department, supplying uniforms to the British Army. We also extended our portfolio with a saddlery department, and we were commissioned to dress leading politicians for Westminster.
The turn of the century saw a shift to ready-to-wear. Saville Row was still renowned for its craftsmanship, but founder Moses Moss’ son George was skilled with scissors, and he drew legions of customers to the store for the hand-finished, ready-to-wear garments.
George Moss and his brother Alfred loaned an outfit to a friend. This inspired the duo to develop the first Moss Hire department for the fee of just seventh and sixpence per garment.
Moses Moss died, leaving the business to two of his five sons, Alfred and George.
The start of it all, when Moses Moss started trading in the London’s west end. He sold second-hand clothing, under the motto, “sell only the best stuff, give only the best service,” something that rings true in the modern Moss shops.